說(shuō)明(Instructions )與廣告（Advertisements）
美文欣賞（Enjoy Reading）
Space Pens:$34.95
Imagine a pen that works no matter what the conditions, from wet paper to writing upside down. Sounds impossible, doesn’t it? Not when you’ve got a Space Pen!
These amazing pens have a great history of being approved for use in space, since they effortlessly write in the gravity free vacuum of space, and at any angle. They can also write in extreme heat and cold temperatures(from –50℉ to 250℉), making it the pen of choice for the Everest North Face Ski Expedition(珠穆朗瑪北峰滑雪探險) in 1997. Now that you know that Space Pens are the clear choice for all your writing needs on your next adventure!
決定一件商品是否會(huì )被購買(mǎi)的要素是什么？1.用途；2.特點(diǎn)；3.性能；當然還有其價(jià)格。
本文依次介紹了以上諸要素，但最主要的還是其獨特的性能：不懼嚴寒酷暑、經(jīng)得太空考驗--堪為探險時(shí)的明智選擇（the clear choice）！
明白廣告該怎么寫(xiě)了吧！人無(wú)我有，人有我精，人精我特！成就一番事業(yè)是否也該如此？！
常用表達法(Useful Expressions)
嚴格地講，說(shuō)明與廣告不應該屬于同一個(gè)范疇，但它們在許多地方又具有密不可分的聯(lián)系，特別是在描述該物體及闡述其特性時(shí)更是如此。所以本文將其合并在一節內容中來(lái)學(xué)習。
1. 關(guān)于物件的描述方法，可參看“描述物體（Describing Things）”一節；
2. 說(shuō)明的語(yǔ)言應該盡量科學(xué)準確，不含糊其詞；
3. 廣告的語(yǔ)言應該趣味性強，通俗易懂。易于朗讀，便于記憶。
寫(xiě)作練習
武漢第三制藥廠(chǎng)（Medical Plant）研制了一種新藥，藥品已被外商訂購。制藥廠(chǎng)請你為該廠(chǎng)產(chǎn)品寫(xiě)一份說(shuō)明書(shū)，請根據提示完成：
1. 本品為中藥，對心臟病療效顯著(zhù)。
2. 用量：每日三次，一次兩粒（pill）;發(fā)病時(shí)可加服1---2粒。可長(cháng)期服用。
3. 服藥后如感身體不適停服。小孩和孕婦（pregnant,adj.）禁服。
4. 本藥品應放在陰涼干燥處。
5. 使用本藥品還應嚴格聽(tīng)從醫生的指導。
注意：說(shuō)明書(shū)必須包括以上所有要點(diǎn)，但不要逐條翻譯。（約100字）
習作點(diǎn)評
The new medicine is developed by Wuhan No. 3 Medical Plant. It is traditional Chinese medicine and it has good effect on heart diseases. Patients had better take the medicine three times a day, two pills for one time. For a patient who has a heart attack, one or two pills more can be taken. This medicine can be kept for long. If patients feel unwell after taking the pills, do stop taking it . Children and pregnant women are forbidden to take it.
The medicine should be stored in a cool, dry place. About how to take the medicine, the patients should do strictly as the doctor says. 被動(dòng)句開(kāi)篇別具匠心
good改為 special更好
應為two pills at once或 at a time
more用得好
以下幾句所用語(yǔ)言現象較多且準確，值得初學(xué)者借鑒。
參考范文
Wuhan No. 3 Medical Plant has invented a new kind of medicine. It is very good for heart trouble (disease). It should be taken three times a day and two pills once. It can also be taken one or two more pills if needed. This kind of medicine can be used for a long time. It’s dangerous for children and the pregnant. They mustn’t take this medicine. If you are not feeling well after taking the medicine, you should stop taking it. This medicine should be kept in a cool and dry place. It’s better to follow the doctor’s advice before taking it.